CASE STUDY
Avalanche Energy
Developing enormously energy-dense compact fusion machines for clean power generation.
RETURN ON INVESTMENT
$40M
Interest secured for Series B raise
200+
Relevant attendees at launch event
400K+
Views across platforms
THE COMPANY
Avalanche is a Seattle-based start-up developing enormously energy-dense compact fusion machines for clean power generation. Our small design allows us to iterate designs in days, build tons of hardware onsite, and apply game-changing fusion energy to applications from lunar surface power to transportation to the deep sea.
OUR JOURNEY
The First Connection
We met Brian and Robin at SoCal DTW and did a photoshoot for them to promote their recent reactor prototype. This photoshoot showcased their reactor on a DeLorean.
Everything On The Line
After completing 3 out of the 4 key milestones, the team hit a roadblock with their density milestone. The challenge of being unable to keep their plasmas dense was a threat to their future.
Everything was on the line, and that's when we reunited with them to discuss their strategy moving forward.
They knew that this milestone would be the unlock for their Series B and they had a plan to achieve it. They needed us to amplify the message that they succeeded.
The Strategy
We decided to produce a documentary about their plasma density experiment with a distribution plan of:
Share it with the world on X and YouTube
Host a luxury event in SF at the Marina Theater for investors to watch the film
THE PROCESS
Outline & Storyboard
We outlined and storyboarded the video to prepare for the shoot.
Production in Seattle
We arrived in Seattle and interviewed the team and filmed the experiment over 4 days.
Spoiler alert: the experiment worked.
Post-Production
We edited, scored and animated the film.
The Premiere Event
After 2 months of production, the film was screened in front of 200 investors and founders in SF.
Distribution & Amplification
After a successful in-person event that connected the founders to investors, the video was distributed to amplify the success of the experiment.
The video garnered over 200k views, 170k alone just on YouTube.
OUTCOME
Since the engagement, the views generated and in-person conversations have led to meaningful investor developments for their Series B fundraise which is very close to being finalized.
Want similar results for your company?
Back to Home